Frozen Farm.
- packaging
The brief.
Frozen Farm products combine the superior quality of fresh meat with the exclusive benefits of frozen foods. The company was looking for a strong visual identity to reflect the characteristics of its products. More than a brand, Frozen Farm is a concept built on hard work and infectious enthusiasm. It's a story waiting to be told.
Our approach.
Brainstorming, sketches, analysis and constructive conversations, we used a whole range of methods to fulfil our brief for this original brand. We created packaging, a graphic charter, tone of voice, storytelling, brochures, truck graphics and a website for desktop and mobile users featuring inspiring tips and recipes.
It was a real challenge to combine innovation and authenticity in the design for the packaging and the graphic charter for this unique product. But I think we found the right balance in the end.
Why work with In Fine?
