Liegin.
- packaging
- branding
The brief.
LièGin won us over in 2016 with their local gins that give a taste of life in the province of Liège. They're smooth, hearty, pleasant gins that are full of character and warmth. They gave us a clear brief: to create packaging that would reflect their brand identity and inspire the consumer.
Our approach.
We settle our Liégeois heart and soul into this fun, creative adventure.
We worked on the permanent range and the company's limited editions, such as LièGin Val Dieu and LièGin Pomme Cannelle. We allowed our instincts and local knowledge to guide us and we were certain that our Liégeois history would come through in our designs one way or another.
We had to taste the products to make sure we fully understood the brief, although this was of course outside of working hours! I'm not sure we gained any new knowledge that evening, but the gin certainly was delicious.
Why work with In Fine?
