Founded in 1885, the famous bakery brand Jacquet is the market leader in sandwich bread.
With more than 130 years of expertise, the brand has always carefully chosen the ingredients that give its bread such a unique taste.
Their communication focuses on customer wellbeing, so it was a natural decision for the company to review their "no added sugar" bread range with a major communication campaign.
We created a 360° national campaign using digital communication channels. From photo shoots and videos to a key visual, we used all the resources available to us at In Fine to ensure that the company's message would reach as many people as possible.
In my 10 years at In Fine, this has to be the project I remember most fondly. Everyone was buzzing and each new creative idea was better than the last. The final product definitely met our expectations.