RESA.
- Branding & concept.
The brief.
Resa, the main operator of electricity and gas distribution networks in the province of Liège, tasked us with modernising its image for an external and internal target audience. The scope was clear: showcase the company's extensive expertise in the sector and develop a corporate image to convey its capacity for innovation and its new ambitions and vision.Our approach.
We came up with a strong, dynamic visual identity with a human dimension. We decided to create illustrations to explain and exemplify the company's importance to people's lives. These images blended and merged with the other visuals we selected to highlight Resa's key value: proximity. The identity we created encapsulates the expertise and values that Resa offers to its customers.
It was a great challenge to rethink the identity of a company so solidly established with such a strong identity. We had a lot of freedom to propose a new and fresh project.
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