Suez PCB.

The brief.

Suez PCB Decontamination specialises in decontaminating electrical appliances and waste containing PCBs (a toxic chemical compound that's now banned). This is a complicated activity requiring clear communication that everyone can understand. Our challenge was to create appealing visuals about a complex line of business and to bring dynamism and a touch of humanity to the waste management sector.

Our approach.

To fulfill our mission, we immersed ourselves in the sector by visiting workers on-site for a photo shoot. We had to combine industrial, technological and environmental aspects in our solution, as well as following Suez's graphic charter and differentiating Suez PCB from the rest of the group. Our colourful stand decorations and brochure freshened up an otherwise rather grey environment. In Fine was also responsible for creating a website for desktop and mobile devices – it was quite the challenge to distil this complex sector in an easily understandable, clearly structured way while emphasising the environmental and social aspects of toxic waste management.