Handmade in Belgium by a health food lover, Léonie's cereals breathe new life into breakfast!
Conveying the brand’s values of authenticity and quality to bring it into the premier league... That was our goal.
Challenge accepted! The use of codes suggesting homemadeness (handmade elements, imperfections, vintage or timeless features) and natural, environmentally friendly packaging with soft textures creates a savvy blend... a perfect extension of the product.
Working with a creative customer who loves swapping ideas and sharing their goals is a boon for any agency! It was the CO-creativity in this wonderful project that really motivated me.