Bocagen.

The brief.

First concrete objective: to help them achieve their future ambitions in this way, namely to double their membership by the end of 2026.

With this in mind, we rethought their visual identity so that it fully reflects the strength and uniqueness of their cooperative: the boldness to drive change, solidity, solidarity, and a sense of togetherness. Together, we worked to reinforce the idea of being an active player in shaping one’s future and the pursuit of what is true and authentic.

All of this with one clear point of focus: avoiding any kind of multinational-style greenwashing, and instead establishing a much more genuine and committed notion—Greendoing.

Our approach.

At BocagEN, you’re an active participant in creating energy that is vibrant, ethical, and reliable. It’s energy that belongs to the very people it serves—for you, with you, and by you! It’s “Energy that moves!”

For BocagEN, we started with a workshop to truly capture their vibe: their motivations, their convictions, their values, what makes them unique… and also the creative boundaries not to cross. Then came the strategy phase: we worked on their positioning and their purpose, which we translated into a custom brand key and manifesto. All of this was refined hand in hand with the client to make sure it felt perfectly aligned.

Next, we laid the visual and editorial foundations: a graphic style that reflects who they are, bold icons that stand out, and a tone of voice that gives them personality. Finally, we moved into action with a photoshoot involving team members, resulting in authentic, high-energy visuals. And to help them shine day to day, we created Canva templates and all the accompanying presentation materials.