d-fool.

The brief.

It all started when two entrepreneurs came knocking on In Fine’s door and said:
'We’re going to create a totally wild, fun and sporty amusement park for adults… want to help us build our brand identity? Oh, and by the way - you have carte blanche.'

After making sure we weren’t dreaming - or on some kind of hidden camera show - we dove headfirst into the project.
On the menu: a world that breaks the mold, words in motion, and a tone that shakes things up. A goldmine for any creative happy to let their imagination run wild.

Our approach.

In this case, the path was clear: create a bold, expressive, and dynamic brand, just like D-Fool - lively and vibrant.
A logo that sways. A visual system that evolves. Colors that pop. An identity that makes noise and owns it.
And the ultimate reward? Watching the amusement park come to life alongside the brand - with over 25 fun and sporty activities, right in the heart of the Cité ardente.