Colonel Gustave.

The brief.

Behind the scenes of our creative team, you’ll always find their beloved pets: Nelson, Moïse, Ronron, Lily, Fanjo, the chichis... So when a great brand like Colonel Gustave asked for a helping hand to support their big debut at Delhaize, we went all in! What a pleasure to collaborate with a young, local, ethical brand that truly cares about the environment — and to help them take their first steps into the big leagues.

Our approach.

It all started with a clear mission: redesign the packaging for Colonel Gustave’s pet food range. The goal? Create a modern look that highlights just how healthy the product is. And since goodness often goes hand-in-hand with simplicity, using kraft paper came naturally — elevated by bold blocks of color to differentiate each variety.

That first success led to a great collaboration, culminating in Colonel Gustave’s highly anticipated arrival in Delhaize stores. A proud moment for us!

And because at In Fine, we love to bring a little fun into the process, the team brought their furry companions to the office for an afternoon of photoshoots and tastings. These are the kind of moments we cherish - authentic and full of joy.