Galler.

The brief.

Within a particularly tight timeframe, Galler entrusted us with the creation of its Easter campaign, with a dual objective: ensuring strong visibility during a key moment for chocolatiers, while placing the brand’s core values at the heart of the message.

Easter is, without a doubt, a major strategic milestone for the chocolate industry. But beyond simply highlighting its chocolate eggs, Galler wanted to turn this campaign into a true communication lever — a way to bring its strong values to the forefront.

Choosing our agency came naturally for Galler: a local team capable of quickly understanding their challenges and, above all, sharing their values. Together, Galler and In Fine succeeded in combining visibility with relevance by selecting communication channels aligned with their budget reality — all while ensuring maximum impact.

Our approach.

With the bold slogan “Nothing to hide—except our eggs,” Galler came to us with a clear intention: to move beyond the traditional codes of chocolate communication. Together, we built a campaign rooted in transparency, authenticity, and social responsibility — values the brand truly lives by.

From the very beginning, Galler insisted on a sincere approach: to inform without guilt-tripping, and to create a genuine connection with its consumers. “We want people to feel good about choosing our chocolate,” they told us. This clear positioning allowed us to develop a campaign that stayed true to that ambition — striking the right tone: honest, human, and grounded.

And this collaboration is just getting started. While the Easter campaign served as a launchpad, the “Let’s Be Real” concept carries a broader vision. It’s already becoming a solid foundation for the brand’s future communications, and we’re proud to help shape it alongside Galler.