We were approached to come up with a powerful new concept aimed at getting approval for the use of 20 new fields for youth camps. The project included creating a distinctive graphic style, developing a platform for gathering leads, producing multiple videos adapted to social media, defining a newsletter strategy, putting a partner kit in place and designing a series of posters. In short, an on and offline campaign aimed at reaching the right audience at the right time.
Following a half-day of intensive reflection with the client, a key concept emerged: that of ‘Sacred Ground’. Because this ground, this land, has a deep significance both for the owner or farmer and for the youth groups themselves. It represents a place where not only crops are harvested by farmers but also precious memories and experiences by the kids on camp.