balteau.

The brief.

Redesigning a company’s identity can also be a way to spark internal change and symbolize a fresh start. That’s exactly what Balteau had in mind when they entrusted us with the complete overhaul of their branding - at a turning point in their history, driven by a strong desire to move forward, especially with their recent integration into the Wanty group.

And because a team with values as deep-rooted as Balteau’s cannot move forward without every voice being heard, we naturally kicked off the repositioning with a collaborative workshop involving the entire team (xx employees), hosted in In Fine’s offices.

Our approach.

Following our initial strategic recommendations and information gathering, we proposed a series of workshops that included field teams - making sure everyone was actively involved in the identity shift.

Experiencing this transformation from the inside allowed the Balteau team to feel truly engaged and energized by the change. The moment we revealed the new logo and tagline - through an inspirational video retracing Balteau’s journey and the challenges they embrace today — was electric. Everyday heroes, defenders of our drinking water. But above all, a team. A family.

This rebranding also came with a significant internal challenge: updating an impressive number of materials and field supports still carrying the old Balteau logo. It was a graphic undertaking like no other, pushing our creatives to go further than ever - imagining applications across containers, mesh banners, and more. A truly standout case for In Fine!