When Jacquet France wanted to expand its bread range on the Belgian market, we stepped in. Here, the mission was less about pure creativity and more about craftsmanship: knowing how to reproduce well, while understanding the Belgian specifics. Digital, UX, in-store behaviors… and our ability to collaborate smoothly with different partners (corporate, local, IT). That’s the strength of in fine.
First step: immerse ourselves in a brand we’ve been familiar with for over 15 years, then adapt it to the Belgian market with a touch of storytelling and a few design tweaks. The goal was to stay consistent with the French tools while adding a local flavor.
Our real advantage was SEO: how to help a French brand establish a strong presence in Belgium? Through multilingual content, an adapted brand voice, and agile coordination with technical partners, everything came together seamlessly. The results: a dedicated Belgian website, a successful SEO migration, an increase of +200% in organic traffic, and flawless indexing via Search Console.