Perrigo tasked us with redesigning the company's brand Dermalex, a range of personal care and beauty products aimed at people with sensitive, dry or atopic skin that's sold in pharmacies.
Our brief was to bring three product ranges already available on the market under a single brand.
The challenge was to modernise and create common branding for the products, while preserving certain characteristics of each brand to avoid confusing customers.
We analysed the competition to ensure that the brand would stand out, before creating a medical brand image to inspire trust.
We also reworked the hierarchy, colour scheme, logo and structure.